Hello, my name is
Jason Thibeault
Marketer, Executive, Technologist, Writer, Photographer, Idea Guy
- himself@thejt.me
- 480-399-2037
About me
I am a proven marketing and technology executive with the skills and experience to build products, build brands, and build companies.
Books, whitepapers, websites, communities, campaigns, leadership, strategies, code, and more.
My experience speaks for me. I have spent years of my career as a software developer, then engineer, then architect. When I was bitten by the marketing bug, I shifted to developing content for the type software companies for which I built software before. In between, I started companies, raised millions, published books, received patents, and worked with VCs to evaluate new opportunities. I am currently the Executive Director of the Streaming Video Technology Alliance, the world’s largest international technical association dedicated to streaming video.
My hands-on experience runs across multiple programming languages (JavaScript, PHP, Python, Java, C++), the ins-and-outs of product and corporate marketing (and the systems needed to manage content marketing and marketing automation), and developing all sorts of content such as whitepapers, blogs, e-books, infographics, and web pages for demand- and lead-gen activities.
What I do
Marketing Strategy
From developing content briefs, to creating ICPs, to building content calendars, campaigns, and drip marketing approaches, I have proven experience throughout the entire marketing and sales workflow for both generating short-term leads and long-term relationships.
Executive Leadership
I have provided proven leadership that has resulted in clear and positive results. Whether that's as a CTO, defining and bringing a product to market, or CEO, growing a customer base and setting direction within the market, I know how to motivate, guide, and ultimate run successful teams.
Product Development
Starting with just the "back of a napkin," I can bring ideas to MVPs and then manage their launch and growth in the market. I have proven experience throughout the product development and management lifecycle.
Branding and Positioning
Ideation. Conceptualization. Implementation. From logo design to brand value development to messaging, I can develop the complete package of how your market sees your company or product.
Content Creation
You need long- and short-form content. You want blogs, infographics, whitepapers, e-books, and social posts to drive lead generation for your pipeline and demand generation to build value in the conversations that are important to your customers. I can write, design, optimize, and develop the content you need.
Software Engineering
Although I can code (in a variety of languages), my skills are more attuned to engineering: creating the flow-throughs, architecture, classes, and components which define how software works. I understand scalability, redundancy, and virtualization to ensure a modern software stack.
Website Development and Maintenance
Whether you have an existing website that needs an expert's guidance, wan to rebuild what you have, or need to start from scratch, I can help you take your ideas to a high-performant, secure, reliable WordPress-based website. Once it's launched, I can make sure your site stays updated and up-and-running.
Skills
A sampling of some of the tangible things I can do.
Soft
Tools
Other
Results
Some of the results that I have achieved in various roles.
SVTA (Executive)
Experience
Rather than replicate everything that’s already been collected on LinkedIn, just visit my profile to read about my experience.
Industry Award Judge
From time-to-time, I am asked to judge industry awards. You can find those (with years) below.
Judge for the CES Innovation Awards (2025).
OTT SportsPro annual awards (2022, 2023, 2024).
NAB Product of the Year Award (2022, 2023, 2024).
Important Projects
Below are important projects, from work engagements to personal passions.
This marketing book, published through Wiley, provides practical techniques (through numerous industry interviews and analysis) on how to forge relationships through digital channels.
Executive Director at the Streaming Video Technology Alliance where I’m responsible for day-to-day operations, growth, and strategy. I report directly to the board of directors.
The last startup that I co-founded in 2016. Recently re-positioned to a Data-as-a-Service Platform.
My consulting company providing a variety of marketing and technical services to large and small companies. You can access a number of past projects in the portfolio.
My debut novel, An Ordinary Magic, is a magic realist novel set in a fictional Caribbean village.
I am not all just about work! I am an avid photographer, taking most of my pictures during my travels around the world.
My blog discussing everything from quantum mechanics to time travel to startups and life in general.
The escritorum is a site featuring all of my writing including current poetry, short stories, novels, and thoughts on the craft.
I am the fractional CMO for Blockcast, a web3 CDN focused on decentralizing how content is delivered over the internet. I am responsible for setting brand strategy, selecting and implementing marketing tools, developing messaging and content, and working with the founding team to establish and execute company strategy.